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STANDBY WITH FLAMEOUT

INTERIOR/EXTERIOR LATEX PAINTS

MANUAL INTRODUCTION

The purpose of this manual is to provide you with some sales and marketing guidance when selling STANDBY with FLAMEOUT PAINT to your customers.

  1. Industry/Product overview
  2. Industry application descriptions
  3. Product specifications

OVERVIEW

STANDBY with FLAMEOUT PAINTS is a line of latex interior and exterior paints, available in primer, flat, semi-gloss, or low sheen enamel. They have high durability, no odor upon application and are fast drying.

STANDBY with FLAMEOUT PAINTS is intended for both new and repainting work. Recommended for properly prepared wood and hardboard siding, painted surfaces, masonry and primed metal.

STANDBY with FLAMEOUT PAINT contains FLAMEOUT additive. Independent Laboratory tests show that when applied at a rate of 150 square feet per gallon on gypsum wallboard an NFPA class A or C class I flame spread classification is achieved.

STANDBY with FLAMEOUT PAINT is the best balance of price and performance. It is available in your choice of twenty decorator colors. Covers similar colors in one coat and dries quickly. This quality latex formulation allows for easy water clean-up and gives you colors that last a long time.


CHARACTERISTICS

NEW TECHNOLOGY FIRE RETARDANT PAINTS

STANDBY with FLAMEOUT PAINT is a line of highly effective, fire retardant latex interior and exterior paints with high durability, no odor upon application and are fast drying. STANDBY with FLAMEOUT PAINT is available in primer, flat, semi-gloss, or low sheen enamel. STANDBY paints contain the space age fire retardant, FLAMEOUT.

STANDBY with FLAMEOUT PAINT contains FLAMEOUT additive. Independent Laboratory tests show that when applied at a rate of 150 square feet per gallon on gypsum wallboard an NFPA class A or UBC class I flame spread classification is achieved.

ADDED BEAUTY AND LONGER LIFE
STANDBY with FLAMEOUT PAINT
is the best balance of price and performance in the marketplace. It can be manufactured in any color and any quality.

EASY TO APPLY
STANDBY with FLAMEOUT PAINT
is a breeze to apply. It can be put on simply with a sprayer, roller or brush.

COVERAGE AND ECONOMY
With a coverage of up to 150 sq. ft. per gallon, STANDBY with FLAMEOUT PAINT covers similar colors in one coat and dries quickly, leaving colors that last a long time. This provides beauty and cost effective fire retardant paint protection. It dries to the touch in two hours, and takes only 12 hours to completely cure.

SAFE FOR USE AND/OR STORAGE
Since STANDBY WITH FLAMEOUT PAINT is non-flammable, users may enjoy the safety of working with and storing a non-flammable product, without concern for their property’s fire safety.

SIMPLE, NO-FUSS CLEAN-UP
The quality latex formulation of STANDBY with FLAMEOUT PAINT allows for easy water clean-up once the job’s been completed. No muss or fuss with alcohol, thinners or special solvent cleaners.


HOMEOWNER

SAFETY AND VALUE
Fire has always been the major concern of the homeowner. One fire can totally wipe out the precious possessions that took a lifetime of hard work to accumulate. Even more devastating is the loss of innocent lives that can occur. The fear of fire and its ensuing devastation has pressured technological research to develop more efficient means to combat the danger caused by fire.

An area of concern that has become prevalent as the number of residences destroyed and lives lost by fire has increased, has been the reduction in the value of homes in fire hazard areas. Because of the danger caused by combustible items such as the house itself, roofs, fire fuel within the house, dry brush, etc., the sale of such homes has been impaired. this can cost the homeowner thousands of dollars in direct sales loss as well as precious time in the marketing of their home.

This very serious concern can be eased by the use of STANDBY with FLAMEOUT PAINTS and FLAMEOUT FIRE RETARDANT. They can help provide the homeowner with the ultimate system of fire protection. FLAMEOUT is a water based fire retardant product that can be used to treat natural substances. STANDBY WITH FLAMEOUT PAINT is a line of NFPA class A rated fire retardant latex interior and exterior paints. STANDBY with FLAMEOUT PAINTS are available in primer, flat, semi-gloss, or low sheen enamel. They have high durability, no odor upon application and are fast drying.

Most deaths and home losses are the result of a lack of time. With most fires reaching the critical stage within 4 minutes and, the average fire department response time being 6-8 minutes, the results have been very costly to homeowners.

The outstanding feature of FLAMEOUT is the capability of topical application. Because of this feature, the cost to treat the home and all other combustible materials is relatively inexpensive when compared to other systems. Not only can a home’s roof, paneling, stairway, sofas, chairs, carpets, etc., be treated with FLAMEOUT, but FLAMEOUT can be economically applied to dry brush and shrubbery to create a natural fire break for the home.

By building in the fire retardancy into the paint homeowners use, an additional layer of fire protections is placed over the home. The major advantage of this type of fire treatment, (especially when used in conjunction with FLAMEOUT fire retardant treatment), is that it is passive in nature. Unlike other systems that are triggered after a fire starts, (sprinkler systems, fire extinguishers, etc.,) STANDBY with FLAMEOUT and FLAMEOUT are working for the homeowner before fire starts. Because of its chemicals action, STANDBY with FLAMEOUT and FLAMEOUT also significantly slow down flame spread and reduce smoke. Because of this, the homeowner can buy additional time to react and vacate the residence. this additional time can be critical in a life and death situation.

STANDBY with FLAMEOUT and FLAMEOUT also address the problem of home value reduction. Homes treated with FLAMEOUT and painted with STANDBY with FLAMEOUT have the benefit of the protection provided by the most effective flame retardant product team available. This can be extremely important if the home has shake/shingle roofs or is located in a high fire risk area. Lowered risk offers added value which, in turn, can result in additional profits, directly to the homeowner the most effective method of fire retardancy, at the most economical cost available today. The FLAMEOUT system works 24 hours-a-day, every day of the year to protect your homes and family.


INSURANCE COMPANIES

RISK MANAGEMENT

One major problem facing the insurance industry is loss incurred as a result of fire in both commercial and residential complexes. the problem presents itself at all phases of the building and housing industry, from pre-construction to completed units.

Fire as a result of arson, electrical problems, lightening, smoking in bed, etc., has impact can be seen by analyzing some of the recently published statistics. Between 1978 and 1982, there were over 14.08 million fires reported that directly resulted in property loss. Of this total, 4.34 million or 34% involved structural fires. The total dollar loss as represented by structures, was 26.15 billion or a staggering 88%. More disheartening is the fact that during this time frame, in excess of 33,000 deaths resulted and 152,000 injuries to civilians. It is important to note that these statistics include only reported incidents. The magnitude of these figures is startling. The problem has become so overwhelming that many small and large insurance companies have withdrawn or significantly curtailed their underwriting activities as it pertains to new construction wood framing (framing, sheathing, roofs, floors, siding, etc.).

Testing companies such as Factory Mutual and Underwriters Laboratory have not adequately framed testing protocols to address minimizing fire risks during new construction. the test protocols as developed were too stringent and requirements excessively costly. Their only solution to date has been the requirement for the wood to the pressure treated. This solution has thus far failed to attract attention because it can increases in today’s economy, can easily put the average home out of the reach of most citizens. Pressure treatment has not worked. Because of this, many insurance companies have gone from risk management to risk avoidance in reference to new wood frame construction. In doing this, insurance companies also avoid revenue opportunities.

Presently, because of this crisis, legislators have involved themselves to try and alleviate this situation. Consumer and special interest groups have now joined forces to pressure the insurance industry to reduce premiums and modify their methods of underwriting and risk analysis.

STANDBY with FLAMEOUT PAINT and FLAMEOUT FIRE RETARDANT offer alternatives to this dilemma by significantly reducing the fire risk for the insurance industry. STANDBY with FLAMEOUT PAINT and FLAMEOUT accomplish this by substantially reducing the fuel necessary to create a fire. The importance of this technological breakthrough is FLAMEOUT’S significant cost reduction in treating these products. FLAMEOUT can be topically applied and reduces the risk of fire hazard immensely for new construction wood framing. STANDBY with FLAMEOUT PAINT can be easily used as the paint of choice for the priming and finish work, both inside and out. Being able to reduce fire hazards can enable insurance companies to modify their rating and risk analysis to a more favorable basis. When improved risk management, premiums can be lowered and the loss factor to the insurance companies greatly reduced.

There exists a tremendous amount of fire insurance business to be obtained in the commercial and residential sector. However, a large volume of business is not being obtained because of the risk factor that is associated with new construction wood framing. By the insurance industry recognizing simple programs using FLAMEOUT and STANDBY with FLAMEOUT PAINT, companies that have withdrawn from this area have the unprecedented opportunity to become active underwriters again. Even companies that are currently writing this business could substantially increase their volume while taking a lesser risk.

STANDBY with FLAMEOUT PAINT and FLAMEOUT are among the most practical and cost-effective solution to an underwriting headache that has existed for years. The FLAMEOUT family of products could provide a means to cost-effectively increase insurance industry profitability, while at the same time helping to preserve the safety of property and lives for reasonable and equitable consumer rates.


REAL ESTATE

SALABILITY AND VALUE

The real estate industry is always looking at ways to improve service to the public. By being the major conduit through which residential and commercial properties pass from buyers and sellers, the real estate industry provides a very valuable service to the public. While accomplishing this task, Realtors are constantly in turn to ways of adding value to new and existing property. STANDBY with FLAMEOUT PAINT and FLAMEOUT FIRE RETARDANT can offer Realtors the most effective yet economical means of accomplishing this. This high quality FLAMEOUT based team can enable Realtors to offer their clients dwellings that are the most flame retardant in the industry. These structures would provide the buyer with increased safety from fire hazards and added value to property on resale.

FLAMEOUT is a water-based flame retardant that can be used to treat wood, dry brush, cotton, leather, felt, etc., and synthetics. Because of this characteristic, it does not detract from the natural beauty of the products treated, (shake/shingles, fences, etc.)

STANDBY with FLAMEOUT PAINT a line of NFPA class A rated fire retardant latex interior and exterior paints. STANDBY with FLAMEOUT PAINTS are available in primer, flat, semi-gloss, or low sheen enamel. They have high durability, no odor upon application and are fast drying.

Structures treated with FLAMEOUT from the construction phase to completion, would provide the ultimate in protection from fire hazard. And, painting from primer to finish coats with STANDBY with FLAMEOUT affords additional protection as well as beauty. This protection affords the homeowner a feeling of safely and security far beyond what can presently be obtained using other means.

Of course, the major benefit of FLAMEOUT PRODUCTS is their low flame spread rate. Because of this, areas where homes are treated with FLAMEOUT present less risk of fire being spread to other homes. This adds value to the whole area or subdivision where homes are located.

Safety-wise, the FLAMEOUT team scores with a considerable reduction in smoke and toxic gas release. Often a structure is saved but damage remains extensive as a result of smoke. By reducing the amount of smoke, more of the structure, valuable furniture, and other possessions may be salvaged. this is a very important feature to homeowners concerned about valuable items within the home. Tragically, most deaths occur when a room occupant becomes overcome by smoke and toxic fumes. By reducing these dangerous elements, STANDBY with FLAMEOUT PAINT and FLAMEOUT buy time. This additional time can save lives. this value alone is enough incentive to let a buyer understand why a building treated with FLAMEOUT, and painted with STANDBY offers clear added value.

The STANDBY with FLAMEOUT PAINT and FLAMEOUT team is the ultimate value added system to upgrade the status of any residential or commercial structure. the FLAMEOUT SYSTEM can enhance the ability of Realtors to reach their objectives by offering them an additional selling point that addresses the major points; Safety, Salability, and Value.


STATE, LOCAL AND FEDERAL GOVERNMENT

"Safeguarding the public trust" means that our federal, state and local governments must be ever aware of the safety of their citizenry. For this reason, public laws now require the fire retardant paint be used in areas of public assembly, and in public access ways near entrances, exits, and stairwells.

No place are these requirements more important than with the safety of school children. It is precisely because children are so important, that school districts frequently set the safety standards for public assembly and access areas. It is in this light, there are many area where STANDBY with FLAMEOUT PAINT can positively impact the fire safety efforts to help protect students, school personnel and property.

STANDBY with FLAMEOUT PAINT is a line of NFPA class A rated fire retardant latex interior and exterior paints. STANDBY with FLAMEOUT PAINTS are available in primer, flat, semi-gloss, or low sheen enamel. They have high durability, no odor upon application and are fast drying.

In the past, fire retardant paints were often considered "specialty paints", frequently with high price tags. School districts, operating on limited resources, were often forced to settle for inferior quality, or worse, seek variances to use non-fire retardant paint in critical areas. Now, STANDBY with FLAMEOUT PAINT eliminates all of those concerns in one clean brush stroke. STANDBY, registered with the California State Fire Marshal, is priced competitively with regular paints so that the high price tag doesn’t get in the way any longer. It is also available in a wide variety of colors and grades, which glide on smoothly and no longer can be described as "specialty paints."


STANDBY with FLAMEOUT
INTERIOR & EXTERIOR LATEX PAINT

SPECIFICATIONS

DESCRIPTION:
STANDBY with FLAMEOUT PAINTS are a line of latex interior and exterior paints, available in primer, flat, semi-gloss, or low sheen enamel. They have high durability, no odor upon application and is fast drying.

SURFACES:
Intended for both new or repainting work. Recommended for properly prepared wood and hardboard siding, painted surfaces, masonry and primed metal.

SURFACES PREPARATION:
Surface must be clean, dry and free of dirt, wax, grease, loose or peeling paint and other foreign material. Repair cracks and other holes with suitable filler. Spot prime all patching work. Glossy, glazed or dense surfaces must be dulled.

NEW WORK:
For maximum performance unpainted surfaces should be primed with STANDBY with FLAMEOUT PRIMER.

REFINISH WORK:
Fill all holes and cracks with suitable filler. Spot prime or prepare surfaces as listed above under "NEW WORK." Allow all primers to dry thoroughly before applying finish coats. On surfaces where durability requirements are paramount, two coats of any paint product are recommended.

SURFACE TEMPERATURE:
Good painting procedures should be followed. Temperature should be above 50 degrees F. Avoid frost, fog or damp conditions.

FLAME RETARDANCY:
Contains FLAMEOUT FIRE RETARDANT additive. Independent Lab tests show that when applied unthinned, at a rate of 150 sq. ft per gallon on gypsum wallboard, an NFPA class A or UBC class I flame spread classification is achieved.

THINNING:
This product comes ready to use. Stir thoroughly. If it thickens from exposure, thin sparingly with up to one pint of water per gallon. For spraying, more water may be needed to adjust material to application equipment. FLAMEOUT FIRE RETARDANT solution should be used in place of water.

APPLICATION:
Stir well, with a lifting motion, before using. Apply with brush, roller, airless or conventional spraying equipment.

DRYING TIME:
Dries dust-free in one hour. May be recoated after two to four hours. Drying time varies by temperature and/or humidity.

CLEAN-UP:
Clean up application equipment with soap and water.

TYPICAL ANALYSIS:


STANDBY WITH FLAMEOUT PAINT

TEST DATA

THIS FIRE RETARDANT PRODUCT WAS TESTED, MANUFACTURED AND DISTRIBUTED FOR THE TREATMENT OF WOOD, AND OTHER NATURAL MATERIALS AND IN THE MANUFACTURING OF FIRE RETARDANT PAINT UNDER THE FOLLOWING NAMES:


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Last modified: April 20, 2006